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Freelance Email Marketing Manager
Job Description
E-MAIL MARKETING MANAGER
Crowd Mobile is the world’s leading mobile entertainment group, specialising in mobile application development, premium SMS, international micro jobbers and mobile innovation. Our mission is to build the largest and most profitable micro-job platform that satisfies our international customers by answering 10 million questions annually by 2016.
The successful candidate will be responsible for;
Responsibilities:
- Be responsable for our E-mail Marketing Strategy: build, implement and optimized.
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Work with the marketing team in order to get an unique strategy for all the channels;
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Identify and leverage current and new leading edge mobile trends and technologies to deliver effective digital strategies
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Desired Skills and Experience:
- Detail-oriented. Ability to prioritize and manage multiple projects simultaneously
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Experience with mailchimp and mandrill
- Proficiency in email marketing and marketing automation
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- A tenacious work ethic and professional attitude
- Demonstrable leadership experience within a high pressured, fast paced environment
- Proven track record of successful project and people management
- 1-3 years in a similar or equivalent role
- Proficiency in English
Benefits:
- Collaboration with international & highly innovative team
- Accessibility to a young, proactive, entrepreneurial minded company
- Frequent travel opportunities
- Flexible working hours
- Competitive salary
- Opportunities for growth in higher positions within the company
- Opportunity to expand personal network in mobile/web space
- Other employee benefits/perks
How to Apply
Please send your CV to jobs@crowdmobile.com with the header indicating ‘E-mail Marketing Manager- CB‘1476 total views, 0 today