Full-Time Partner Channel Marketing Manager
Job Description
Partner Channel Marketing Manager – Vendor Role
Discipline: Marketing
Why does the role exist? The PCMM-CA role exists to drive strategies, engines and programs to partners and/or customers which create demand for Microsoft products, solutions and services to achieve budget and scorecard goals by growing share across respective Microsoft lines of businesses.
How does the role add value? The PCMM adds business value by driving the subsidiary’s marketing and execution plan for the partners and/or customer segments he/she manages. He/she drives revenue, scorecard, share and CPE targets by driving some or all of the following activities:
Orchestrating the Managed partner eco-system Partner Capacity, Capability and Commitment, and ensuring Microsoft Partner Network (MPN) competency targets are set and met and driving MPN benefit consumption within his/her channel;
Owning and landing”always-on” connected marketing: driving business-value demand generation (including cross-sell, up-sell, sell-in and sell-through) and qualified pipeline via To- and Through-Partner Marketing (TPM) ;
Drive customer or partner marketing-generated leads and focus on continuous improvement in conversion rates and maximizing ROI measurement and performance. Digital marketing ROI optimization and measurement is of special focus;
Landing CA and/or Enterprise Channel Incentives, including Managed Reseller Co-Op Marketing budgets, quality marketing plans and execution. High Coop fund utilization, program compliance and ROI;
Creating and leading the segment marketing v-team including, not limited to: SMS&P; M&O, CCG (Retail, OC and OEM), CMO; BGs; and PR to ensure alignment on the go-to-market to partners and/or segments.
Support execution of overall customer-lifecycle strategy and churn reduction program via predictive analytics provided from Corp. teams. Ensuring all strategies and marketing plans and activities drive customer and/or partner satisfaction with Microsoft in the relevant segment as measured in the twice a year Global Relationship Survey (GRS).
For MSA area leads: focus on scale strategies aligned with Corp, programs and engines to customers & partners to drive qualified leads, customer (CA, other) engagement and acquisition strategy.
What are key initiatives and challenges facing this role over the next six months to three years?
The PCMM will be responsible for some or all of the following initiatives:
Transformation of partner channel to embrace Windows Devices & Cloud Services
Driving Compete and Share gains in strategic workloads through partners and/ or segments (all segments, all channels by securing partner capacity, capability & commitment
Effectively integrate To-Customer, To-Resellers, To-Managed Retail, To-Distributors and through Tele and other marketing activities / programs;
Knowledge, Skills, and Abilities
– Candidates must have at least 8-10 years of practical experience developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
– Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
– Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
– Experience driving demand generation with third party partnerships
– Passion for driving results
– Proven ability to influence others as well as negotiation and conflict resolution skills
– Knowledge of Corporate Account or Enterprise marketing and selling approaches
– Ability to engage and influence at senior levels
To apply sucessfully please submit your CV on the company website
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