Strategy and Roadmap :

●Define SEO strategy and roadmap for all liligo.com markets: France, Spain, Italy, USA, UK, Germany, Hungary,etc.

● Perform SEO audits including both on­site and off site factors

● Perform keyword research and make keyword recommendations

● Develop and execute SEO strategies for Liligo.com including content development recommendations, web site architecture recommendations, off­site SEO recommendations, etc.

● Work on a multi device SEO strategy including a focus on mobile SEO and in App indexation

Content and Linking :

● Optimize existing web site content as well as recommend new content that needs to be developed to support SEO efforts

● PR coordination and link baiting projects

● Collaborate with a team of 5 multilingual content writers

● Perform disavow audits and take corrective measures

● Create, manage, optimize and report on link building campaigns

IT and infrastructure:

● Work closely with Product and IT team to build a scalable SEO infrastructure aimed at being deployed on more than 20 additional countries in a large set of languages

● Review and make recommendations to improve underlying web site architecture (e.g. web site code, internal linking structures, etc.)

● Manage and execute search engine programs (XML sitemaps, webmaster tools, etc.)

Reporting:

● Provide management with high level reports to measure progress of SEO KPIs including Revenue

● Build in granular performance report per Product Category, Key Word Type, Page Type

● Build in and automate competitive position benchmark

● Benchmark our competitors

● 3+ years previous experience in all facets of SEO as well as a good knowledge of PPC and Google Analytics

● Relevant Management experience to handle a small international team

● Experience in eCommerce sites and/or Travel

● Strong analytical skill

● Knowledge of Google Webmaster Tools, HTML, CSS and other common programming

languages

● Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin, Pigeon)

● Ability to simplify complex concepts and a track record educating various stakeholders (e.g. IT,

brand managers, social media managers, VPs, directors, PR, etc.) and providing mentorship to

junior team members

● Ensuring appropriate goals/KPIs are established for the different SEO projects and then

ensuring they are met on time and in budget

● Strong project management skills, ensuring deliverables and deadlines are being met

● Knowledge of specific tools such as Raven Tools, SEOmoz, and Alexa a must

● Strong attention to detail and ability to QA own work

● Bachelor’s degree in communications, marketing, advertising or related field.

● Strong MS Office Skills (Word, PPT, Excel).

● Enthusiastic, personable, collaborative and flexible

● Equally comfortable working independently and in a team environment.

● Aware of time sensitive projects and complete projects in a timely manner

● Understanding mobile ecosystem (iOS, Android)

● Basic experience or education in computer science (engineering university)

● SQL knowledge would help for analysis